MEDIALIVE, THE MULTISCREEN SOLUTION FROM NAGRA
With Nagra MediaLive, service providers can benefit from a robust and scalable platform that offers broad device reach, ensuring viewers can get the content they love on any screen.
For Pay-TV Operators worldwide, a multiscreen proposition is a key competitive weapon to acquire, monetize and retain subscribers. At the same time, the TV market is entering into a phase of accelerated technology transformation characterised by new consumer behaviours and a focus on IP-based content delivery.
Such developments provide new business opportunities that require specific and flexible consumer-focused offerings to be successful. Adapting to this new environment necessitates a new set of underlying hybrid and converged technologies – such as OTT and multiscreen - that require both the velocity of the internet with the reliability of broadcast TV.
NAGRA’s multiscreen solution, MediaLive is architected as an integrated suite of multiscreen components, available as either an on-premise or cloud-based solution and is targeted at today’s TV operators irrespective of the market segments across which they operate.
MediaLive delivers a personalised user experience across all devices and includes advanced features such as multi-language audio tracks, subtitles, and smart promotions and recommendations to ensure all subscribers can seize the full potential of the premium TV content catalogue. Offering network PVR capabilities as well as studio-approved Download-to-Go and Electronic-Sell-Through services to further enhance the user experience, MediaLive is built to increase ARPU and provide value-driven customer retention.